We delivered a series of TV adverts, branded online content, social adverts and TVOD adverts for the UK gardening equipment company Yardforce, under creative direction and exec production of McCann.
The adverts intend to give Yardforce the building blocks for a brand - tying into the idea that gardening is a calming, tranquil and rewarding hobby that is good for mental and physical health.
The storyboard gave the project a light hearted, relaxing look at gardening - so relaxing and calming, it can make gardening so easy you simply float away….
Over 2 days production around York and Leeds we filmed the entire campaign on Red Helium and Epic Dragon, with Cooke S4 lenses. Some shots utilised a motion controlled slider to help with the levitation feel.
We handled all of the location scouting and then provided crew for art direction (under McCann’s concept) - purchasing all of the props to build a rooftop garden at the Malmaison in York. For the shoot days, we had a crew of 11 to support the shoot and handled 3 unit moves over 2 days which was incredibly challenging given the budget restraints of a first time broadcast client, and the unhelpful English weather in early May….
We completed all post production and grading in 4K, then handled the distribution to broadcast and the post for the online versions. The advert went live in late May on ITV and Channel 4, and also to VOD - 4OD and ITVHub.
Watch here online