Britain, We’ve Got You

Online Post…

What’s that then?

Well - everything that comes after your first edit is approved counts as your online. Your speed ramps, reframes, transitions, VFX, grading, music, sound mix, subtitles and then all of the file deliveries to your broadcast and online locations.

We worked for McCann Leeds to handle the online post for Benenden Health’s 2023 campaign - Britain We’ve Got You. The campaign was a multi-media delivery with a main 30s, 3 x 10s, 3 x radio ads, and still imagery for printed sheet and OOH.

We also provided Post supervision during pre-production and on location during filming; assisting with practical and post effects to bring the advert to life.

Filmed on arri mini LF with arri Master primes and the arri Trinity rig the footage looked great, but we had a lot of work to do to get the imagery ready for approval.

We handled all of the grade - including colour correction, balance and levels before creating a custom look and grain for the project. This was painstaking - some of the scenes requiring 10s of nodes of correction to add depth and focus the eye on a particular part of the image.

Next - VFX. We helped with post supervision for the adverts all the way from pre-production to delivery - which in some cases meant helping with the design of practical effects and props to help with the delivery of the price point pebble - that bumps into Mum. This needed frame animation and 3D object placement and really helps bring some comedy to the ads.

Sounds good - thanks to the sound mixing on all of the ads and in the radio spots too. Everything you hear in the advert above aside from the characters voices and some location ambience was either foley, bespoke recordings or SFX - all edited and balanced for stereo TV. Shaun Keaveny provided the VO read for the TV and radio, via Soho Voices.